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Beautyblender proudly joins the BCRF partner family this year! This October, Beautyblender is donating $20,000 regardless of sales to fund critical breast cancer research. The brand created custom co-branded packaging for its iconic bubblegum pink Beautyblender to highlight their support for BCRF. Find these custom BCRF-supporting Beautyblenders at Ulta starting in September and online in October.

Rea Ann Silva’s experience spans a 20-year journey as one of the most sought-after Hollywood makeup artists in the industry. As the creative force behind Beautyblender, she single-handedly changed the beauty game. The Beautyblender concept came to Rea Ann while she was the Department Head of one of the first TV shows shot in hi-definition. Rea Ann handled the constant touch-ups with her hand-cut, edgeless sponges to mimic the seamless look of airbrushing. Soon, every celebrity that sat in Rea Ann’s chair wanted their own hand-cut sponge; thus creating the original edgeless sponge. Beautyblender quickly became the secret on set that had every pro talking. Today, the category-creator holds countless beauty awards and is beloved by both makeup aficionados and newbies as the go-to tool for achieving a perfectly blended complexion.


$20,000 regardless of sales

Partner Since