You are here

Pretty Rugged


We are thrilled to welcome Pretty Rugged to the BCRF Corporate Partner family this year! Founder Tracy Slocum’s favorite activity has always been boating on Lake George, however, the chilly mornings and evenings coupled with mixed weather left her and her family cold and wet...That gave Tracy an idea—to create a rugged-yet-beautiful blanket that doubles as a fashionable wrap, offering boaters luxurious warmth and protection from the elements. She drew inspiration from her great-great grandfather, Captain Joshua Slocum, who wrapped himself in fur to withstand inclement weather when he was the first person to sail around the world alone in the late 1800s.

Working with top fashion consultants, Tracy created the world’s first blanket with luxe faux fur on one side and waterproof, windproof, spill-proof RuggedTex® fabric on the other. The Pretty Rugged Blanket is the perfect marriage of modern, easy-care materials, designed to provide years of luxury, performance and style.

Breast cancer research is important to the Pretty Rugged team. Sheila Mendleson, the Director of Business Development and Collaborations is a breast cancer thriver herself and celebrating 7 years cancer free. This year, Pretty Rugged has committed to donating $10,000 through the sales of the Luxe Faux Fur Pink Mink Blanket in both large and baby sizes, the Luxe Fax Fur White Wine Tote, Luxe Faux Fur White Mink Blanket in large, medium, and small sizes. 50% of the purchase price from this collection of items will be donated to fund critical research through BCRF! 


50% of the purchase price



Partner Since