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BCRF is proud to work with Pronovias to support breast cancer awareness, wellness and prevention. Launching a partnership in October 2019, Pronovias generously donated 100% of the sales price from every #PronoviasPink dress to BCRF, and held in-store fundraising events at store locations across the US.

PRONOVIAS is a family firm that began life in 'El Suizo', a prestigious Barcelona store founded by Alberto Palatchi Bienveniste in 1922 that specialised in lace, embroidery and high-quality silk fabrics. What started as a family business would later grow to become Pronovias.In 1964, when Alberto Palatchi Ribera joined, the company pioneered the creation of the first prêt-à-porter bridal fashions, a revolution at the time, which made wedding dresses accessible to all women.

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