The Pink Ribbon Pin was inspired by Evelyn H. Lauder, who founded the Breast Cancer Research Foundation (BCRF) in 1993 and is dedicated to advancing the world’s most promising research to eradicate breast cancer. The 30th anniversary pin is our most visible way to honor and support breast cancer awareness.

In support of The Estée Lauder Companies’ Breast Cancer Campaign, Estée Lauder will donate 20% of the purchase price of the Commemorative 30th Anniversary Pink Ribbon Pin, up to a maximum of $12,000, to BCRF from 9/1/22 to 6/30/23 or until supplies last.