Sergio Andrés Mendoza created Pharaoun to honor the women in his life, and designed his Anaïs collection specifically to raise funds for BCRF.  

In his words, "My wife Sarah died from metastatic breast cancer, and I do not want my daughter to die.  This collection is my daughter Anaïs’ favorite color, but it also captures my hope that we can prevent all of our daughters from dying from this terrible disease."