Postcard Lab
Write a message to a researcher or write a postcard to a loved one. Pin it to the wall or mail it out.
Breast Cancer Research Foundation
Live at Grand Central Station
Join Us at Grand Central’s Vanderbilt Hall in NYC
On October 1, BCRF will kick off Breast Cancer Awareness Month by transforming Grand Central’s Vanderbilt Hall (89 E 42nd St, New York, NY) into an interactive experience showing how breakthroughs in breast cancer actually begin.
Visitors will be able to step inside the process of research and see their role in it. They can take part by writing a postcard, learning about BCRF’s progress, or supporting our corporate partners. Every action helps power the research we’re funding today that will be behind tomorrow’s breakthroughs.
Photo Lab
Put on a BCRF pink lab coat, take a photo, and share it. The backdrop is visually a lab bench with our logo front and center. Or can have a photobooth with a virtual backdrop for visitors to take pictures
Giving Lab
A giveaway wall where people can get BCRF merch, partner items and other incentives by donating, signing up for our mailing list or visiting a lab in the space.
Shop Pink Lab
This experience brings Shop Pink to real life through curated pedestal displays that showcase partner products in a retail-inspired environment. With a branded backdrop that recognizes corporate partners, it creates a visually impactful installation.
Performance
There will be a special performance by Janice Jam and Onco Ballet held at 10AM and 12PM.
Additional Experiences
Prevention Lab
Early detection & risk awareness focus. Visitors experience a “Find the Lump” 3D model, learn about prevention research funded by BCRF, and take home branded educational cards. KnitWell booth to accompany this lab.
Survivorship Lab
Life after diagnosis/confidence & care. Visitors learn what life after a breast cancer diagnosis looks like. Ulta Beauty booth to accompany this lab.
Giveaways
Visitors will be able to collect stamps as they go through the space to earn prizes from BCRF and our partners.
Join us on October 1st in Grand Central Station's Vanderbilt Hall
Support research with a legacy gift. Sample, non-binding bequest language:
I give to the Breast Cancer Research Foundation, located in New York, NY, federal tax identification number 13-3727250, ________% of my total estate (or $_____).
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