BCRF has proudly partnered with Coach Watches (part of The Movado Group, Inc.) since 2005. This year, Coach Watches created the “Elliot Watch” designed exclusively to raise awareness, and support the search for a cure. With each purchase of the watch which has an enamel pink ribbon charm, the international symbol of breast cancer awareness, 20% of sales up to $30,000 is donated to the Breast Cancer Research Foundation.