Founded in May 2010, Charity in Bloom is Winston Flowers’ signature philanthropic program. The initiative launched with Perkins School for the Blind as its first beneficiary and has since contributed over $2 million to more than 50 nonprofit organizations. Each quarter, Winston Flowers selects nonprofit partners that align with its mission to support children’s healthcare, family shelters, medical research, breast cancer awareness, youth mentoring, and more. To demonstrate their commitment, Winston Flowers designs a custom arrangement with the season’s freshest flowers—donating 20% of every sale to the featured cause.