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BCRF Spotlights Partners’ Dedication to Supporting Breast Cancer Research

By Jessica Brown | October 1, 2025

Get to know six partners who have been integral to BCRF’s mission

Since 1993, BCRF-supported researchers have played critical roles in every major advance in the prevention, diagnosis, treatment and survivorship of breast cancer. And it would not have been possible without the support of so many generous donors, which includes our 100-plus corporate partners and their employees and customers. We are grateful every day for their commitment to advancing the world’s most promising breast cancer research.

BCRF is thrilled to honor these six partners, who have been funding research for up to 15 years.

Celebrating 15 years

Superior Plus Propane

Since partnering with BCRF in 2010, Superior Plus Propane has raised more than $900,000 through their Pink Truck Initiative, accelerating breast cancer research. For every gallon of heating oil and propane delivered to homes and businesses by specially painted pink and white trucks, Superior Plus donates $0.02 to BCRF with a minimum guaranteed donation of $50,000 per year.

Brillo (Armaly Brands)

Brillo supports BCRF throughout the year by donating $ 0.05 per purchase of their Pink Brillo Steel Wool Soap Pads and Estracell Sponges up to $50,000. Their generosity has funded more than 12,000 hours of lifesaving breast cancer research.

Celebrating 10 years

AutoNation

Over the past decade, AutoNation has raised more than $7 million to fund breast cancer research through register donations, DRV PINK merchandise, special events such as their annual Corvette Show, and more.

Celebrating 5 years

Cedar’s Foods

Since 2020, Cedar’s Foods has funded more than 4,037 hours in lifesaving research through Cedar’s with Heart, their nonprofit initiative. The leader in Mediterranean food products in the United States, Cedar’s Foods donates $50,000 to BCRF annually. They also bring attention to the disease by adding a pink ribbon to their 8-oz. hommus products during Breast Cancer Awareness Month in October.

Foodhandler

BCRF is proud to partner with Foodhandler, a leader in food safety, on their line of pink thinsense™! nitrile gloves. Throughout the year, the company donates $1 for every case of gloves sold to advance BCRF’s mission to end breast cancer. Foodhandler has raised nearly $80,000 for research since 2020.

LAGOS

For the past 5 years, LAGOS has partnered with BCRF to support groundbreaking research through sales of pink-themed jewelry, raising more than $90,000. This year, they’re donating 25 percent of the purchase price of their Matte Pink Ceramic Caviar Beaded BCRF Bracelet to support our mission to achieve prevention and a cure for breast cancer.

Gorjana

The jewelry chain has funded more than 4,177 hours of vital, lifesaving work since 2020 that will help lead to prevention and a cure for breast cancer. Every October, Gorjana donates 50 percent of sales of items from their limited edition, awareness-raising Pink Collection to BCRF. This year’s featured piece is the Pink Sapphire Vintage Heart Necklace.

Support research with a legacy gift. Sample, non-binding bequest language:

I give to the Breast Cancer Research Foundation, located in New York, NY, federal tax identification number 13-3727250, ________% of my total estate (or $_____).

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