BCRF is proud to welcome Trinity Fruit Company and Sun Valley Farming (Farm2You) as new partners through their vibrant Peaches For Pink campaign, bringing purpose to produce aisles nationwide. With a generous $100,000 commitment to BCRF and a deeply personal connection to the breast cancer cause, the companies are using their platform to help advance lifesaving research while championing the role that fresh, nourishing foods can play in supporting overall health.
In June 2026, eye-catching pink peach pouches and signature peach storage boxes were designed to stand out on grocery store shelves and spark conversation. Through Peaches for Pink, Trinity Fruit and Sun Valley Farming (Farm2You) turned everyday grocery moments into meaningful opportunities to support the breast cancer community.