Vineyard Vines

From September 1 through December 31, Vineyard Vines is proud to support BCRF by donating 10% of the purchase price from their specially designed BCRF products.

On Saturday, October 4, 2025, they’ll also host a fleet-wide Pink Lemonade Day in partnership with the Pink Lemonade Stand Challenge, donating 10% of all in-store sales (excluding taxes and shipping) at participating stores to help advance lifesaving research.

Vineyard Vines has pledged a minimum donation of $40,000 to BCRF in 2025—ensuring meaningful impact beyond the register.

vineyard vines is an American coastal lifestyle brand inspired by summers spent on Martha’s Vineyard. What began in 1998 with brothers Shep and Ian Murray cutting ties with corporate America to make ties representing The Good Life, is now an omnichannel global brand offering apparel, accessories, and home products for men, women, and children. Guided by its philosophy that Every Day Should Feel This Good, vineyard vines’ high-quality collection of coastal essentials blends timeless New England style with modern comfort. The brand’s products are available at vineyardvines.com and retail stores nationwide.