Make a loved one’s day brighter with a gift that fuels our lifesaving mission to end breast cancer
Whether you are celebrating a birthday or anniversary, marking Breast Cancer Awareness Month, or shopping for a holiday present, consider a gift that gives back. BCRF’s Shop Pink products all support our mission to eradicate breast cancer by funding critical research.
When you buy Shop Pink products, you help fund hours of critical, innovative research into breast cancer prevention, treatment, metastasis, and more. As the largest private funder of breast cancer research—and metastatic breast cancer research—worldwide, this lifesaving work would not happen without the support of our partners and these products that give back.
While shopping these great brands and products, you can rest assured that your gift will make a meaningful difference. BCRF’s Shop Pink program upholds rigorous transparency standards and has been recognized as the gold standard of cause marketing.
Below, we’ve rounded up gifts that fund research through BCRF and will surprise and delight someone special in your life.
Vineyard Vines Breast Cancer Awareness Whale Long-Sleeve Pocket Tee
Co-founders Shep and Ian Murray lost their mother to breast cancer and have been committed to the cause ever since. From September 1–December 31, 2025, Vineyard Vines will donate 10% of the purchase price of the Breast Cancer Awareness Collection while supplies last. On Saturday, October 4, Vineyard Vines will also be donating 10% of all purchase sales in-store. To buy
CAKES Covers
Designed by women, for women, CAKES best-selling breast covers offer seamless no-show coverage, no matter the outfit. This year, CAKES body is donating $400,000 to BCRF regardless of product purchase. To buy
David Yurman Cable Pink Rubber Bracelet
Show your support for lifesaving research by gifting this exclusive pink bracelet from David Yurman’s BCRF Collection. For each bracelet sold, 100% of the net profits will go to BCRF through July 31, 2026, while supplies last. To buy
Estée Lauder Advanced Night Repair
Delight the skincare lover in your life by gifting Estée Lauder’s highly acclaimed serum. Through June 30, 2026, Estée Lauder will donate 20% of the purchase price of each Advanced Night Repair sold to lifesaving breast cancer research. To buy
Talbots Modern Classic Cardigan
To mark Breast Cancer Awareness Month, gift your favorite fashionista this elegant pink cardigan from Talbots. Through October 12, 2025, 20% of the purchase price will support lifesaving breast cancer research. To buy
