Lane Bryant

In honor of Breast Cancer Awareness Month, KnitWell Group, comprised of Ann Taylor, Chico’s, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots and White House Black Market, will return to their successful “Sisterhood of Strength” campaign, with all eight KnitWell brands coming together  to support BCRF.

KnitWell Group’s 20 million active customers across the US will have an opportunity to donate at checkout or to purchase a brand specific Cares Card. With each Cares Card purchase, a percentage of the purchase price will be donated directly to BCRF, and customers will receive a discount on their purchase. Select brands, including Lane Bryant, will also be selling products that benefit BCRF.

This year, KnitWell will host an in-store “Pink Day” on Saturday, October 4, with KnitWell matching up to $50,000 in donations made in stores and online.

Lane Bryant is the nation’s leading women’s special size apparel brand, providing stylish and high-quality fashion in sizes 12-28. The Lane Bryant collection includes a wide selection of fashion-forward apparel as well as accessories, footwear, hosiery, LIVI activewear and Cacique® intimate apparel. Lane Bryant fashions are available nationwide at its 716 Lane Bryant stores, and online. Visit lanebryant.com and cacique.com for store locations and the newest fashion arrivals.

This year, the KnitWell Group and all of its retail brands will focus their generous support on research efforts directed toward breast cancer prevention. A world free from breast cancer includes preventing the disease from occurring in the first place. In 2021, the World Health Organization announced that breast cancer is now the most commonly diagnosed cancer in the world, surpassing lung cancer for the first time and impacting more than 2.3 million people globally. Soaring incidence rates can only be tamed through prevention. For this reason, KnitWell brands are committed to funding research that stops this disease from ever taking root.

Three pillars of prevention research will greatly benefit from the KnitWell Group’s support: understanding the factors affecting breast cancer risk; improving early detection screening practices; and developing intervention strategies to reduce risk. BCRF and KnitWell are proud to support researchers that are addressing all aspects of breast cancer prevention.