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ALEX AND ANI Debuts the Spiral Sun Charm Bangle to Benefit BCRF

By BCRF | September 21, 2015

Highly sought-after jewelry and accessories brand joins the BCRF’s family

BCRF’s family of corporate partners is expanding rapidly with companies who are equally passionate about our mission to eradicate breast cancer through research. ALEX AND ANI, purveyors of eco-conscious products that are MADE IN AMERICA WITH LOVE®, have partnered with BCRF to do just that.

“ALEX AND ANI is so honored­­­ to have the opportunity to work with the Breast Cancer Research Foundation,” said Nicki Maher, SVP Global Brand Relations, ALEX AND ANI.

To kick-off the BCRF partnership, ALEX AND ANI will debut the Spiral Sun Charm Bangle through their CHARITY BY DESIGN collection on September 21, available online at, at ALEX AND ANI retail locations and authorized retail partners nationwide through December 2015. The pink Spiral Sun design aims to serve as a reminder to honor and support the cause that affects so many women around the world. For every Spiral Sun Charm sold, 20 percent of the purchase price ($38) will be donated directly to BCRF.

 “As a brand whose mission is centered around empowering humanity, our partnership was created to fully connect consumers to the vital support and community that BCRF has created to inspire hope and perseverance,” Maher continued about the partnership.

ALEX AND ANI is no stranger to giving back. Born from the company’s ideal of spreading positive energy worldwide, the CHARITY BY DESIGN collection has supported many non-profits working towards positive global impact. Through bangle design, additional fundraising efforts, and most importantly, the brand’s fans that support these partnerships, ALEX AND ANI has raised nearly $25 million dollars for charities since its inception.

“We are so fortunate for this new partnership and are excited to see the many milestones we will be able to accomplish as a team,” Maher said.

To learn more about ALEX AND ANI and to purchase the Spiral Sun Charm bangle to benefit BCRF, please visit