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Pink Lemonade Stand Challenge Gets Creative to Support Breast Cancer Research

By BCRF | August 18, 2020

Though Brynne and Kim Rhodes had hit pause on in-person lemonade stands this summer, they are finding new ways to support BCRF

For four summers in a row, 11-year-old Brynne Rhodes supported BCRF by putting a pink twist on the classic summer lemonade stand. Giving pink lemonade away for donations to BCRF was a way for Brynne to not only raise money for breast cancer research—but to honor her mom, Kim, and several other family members who had been impacted by the disease.

Since setting up her first stand in 2016, Brynne has hosted a pink lemonade stand every summer—and inspired kids across the U.S. to take her Pink Lemonade Stand Challenge (PLSC). To date, PLSC participants have collectively raised more than $57,000, and Brynne’s incredible efforts have been featured on TODAY and other national news outlets.

“It is so exciting that my little lemonade stand has inspired other kids, families, companies, and communities to #MakeAStand,” Brynne said.

As the COVID-19 pandemic worsened this spring and summer, Brynne and Kim realized that in-person lemonade stands weren’t going to be possible in most of the country. Though they had to suddenly change plans—they remain committed to supporting breast cancer research.

The mother-daughter pair opted, instead, to spend this summer updating PLSC’s website, expanding their college intern and ambassador program, and brainstorming ways to promote BCRF during Breast Cancer Awareness Month in October. They also launched a virtual lemonade stand challenge for National Lemonade Day (August 20), asking supporters to raise a glass of pink lemonade on social media and make a donation to BCRF.

“Breast cancer continues to be a worldwide health challenge,” Kim said. “It’s more important than ever for us to work together and fight for patients and their families.”

Brynne is looking forward to future PLSC stands and raising more money for research.

“I’m so proud of what we have accomplished,” she said. “I hope we can expand even more and be the end of breast cancer.”

To learn more or get involved, visit PLSC’s website.