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Play for P.I.N.K. Donates a Record $5.75 Million to BCRF

By BCRF | February 9, 2024

The national volunteer-driven organization’s contribution will fund the groundbreaking work of 23 investigators

Play for P.I.N.K. (PFP), one of BCRF’s largest donors, recently announced a $5.75 million donation to the Foundation—PFP’S  largest contribution to date. With this new gift, the organization has now donated over $80 million dollars to support BCRF’s mission to fund lifesaving breast cancer research.  

“When BCRF became our sole beneficiary nearly 28 years ago, we could never have imagined the impact we would have together,” said PFP President Laura Lassman. “I’ve seen the power of research unfold before me. This year’s unprecedented gift leaves me deeply energized by the continued passion and commitment of our volunteers and fundraisers around the country to achieve our shared goal: a world without breast cancer.”

Lassman founded PFP in 1990 to show her support for a close friend who was diagnosed with breast cancer. She organized a golf tournament at Alpine Country Club in New Jersey, which was intended to be a one-time event but became an annual fundraiser. Inspired by her community’s eagerness to raise money for breast cancer research, Lassman encouraged her friends and supporters to hold additional tournaments at other clubs in the area. Over the years, PFP expanded dramatically and now supports tens of thousands of participants in 30 states to raise funds for research through sporting and lifestyle events.

BCRF became PFP’s sole beneficiary in 1996 after Lassman was introduced to the late Evelyn H. Lauder, BCRF’s Founder. Thanks to underwriting from The Estée Lauder Companies’ Breast Cancer Campaign—the organization’s Title Sponsor—PFP is able to donate 100 percent of its proceeds to the Foundation.

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