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A partner since 2015, AutoNation has a deep commitment to furthering BCRF's mission. AutoNation invites customers to join in and Drive Pink. AutoNation will place a pink license plate frame on the back of every vehicle sold or serviced and will ask customers if they want to donate to support breast cancer research at checkout. 

As an industry leader, AutoNation is America’s largest and most recognized automotive retailer. With the most J.D. Power Dealer of Excellence honorees in the country and the highest reputation score in auto retail, AutoNation Associates deliver a Customer experience that you can’t get anywhere else. You can count on AutoNation to take excellent care of you and your vehicle. At AutoNation, it’s about more than selling and servicing cars and trucks. It’s about taking care of people. Through their DRV PNK mission and with the support of our Customers, Associates and communities, AutoNation partners with cancer charities from coast to coast to raise and donate millions of dollars to cancer research and treatment.


Available at all AutoNation stores nationwide

Partner Since


Total Contribution


Shop Pink Products

Plates are free with servicing. 100% of donations placed at check out support BCRF.