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Lilly Pulitzer


In 2018, Lilly Pulitzer proudly supported BCRF through their sponsorship of the Hamptons Party for Pink. In October 2019, Lilly Pulitzer furthered their support by joining the BCRF Corporate Partner Family and launching the “Pinking Positive” a Print with Purpose in support of breast cancer research. The Pinking Positive Print was hand painted in the Lilly Pulitzer print studio and inspired by sisterhood, friendship, and the support that women give to one another when going through a difficult time. As a direct contribution in support of this Print with Purpose, Lilly Pulitzer donated $22,000 to BCRF this year, funding over 400 of critical research hours in the lab. 

Lilly Pulitzer speaks to generations of rule-breaking, sun-followers who celebrate the spontaneous bohemian spirit of Lilly Pulitzer. The company’s effortless fashions are truly born from an original. It all happened by accident, when in 1959-ish Lilly (McKim) Pulitzer—a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several Florida citrus groves—needed a project of her own. With Peter’s produce, she opened a juice stand on Via Mizner, just off Worth Avenue in Palm Beach. Lilly Pulitzer’s business was a hit, but squeezing oranges, lemons, limes, and pink grapefruit made a mess of her clothes. Realizing that she needed a juice stand uniform, Lilly asked her dressmaker to design a dress that would camouflage the stains. The result? A comfortable sleeveless shift dress made of bright, colorful printed cotton in pink, green, yellow and orange. Although her customers liked Lilly’s juice, they loved her shift dresses. Soon Lilly was selling more shift dresses than juice, so she decided to stop squeezing and focus on designing and selling her “Lillys.” Lilly Pulitzer became a fashion sensation and a creator of authentic American resort wear as we know it. The brand is celebrating its 60th anniversary year and continues to create authentic printed styles straight from the in-house print design studio. For more brand history and juicy stories, head to




October 2019

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