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Lilly Pulitzer


With this year's collection, Lilly Pulitzer introduces the print “Paws for a Cause,” in support of the Breast Cancer Research Foundation (BCRF). This print was hand painted in the Lilly Pulitzer print studio and is a tribute to YOU.  To the patients, caregivers, advocates, thrivers impacted by breast cancer, and the loved ones we’ve lost. Lilly Pulitzer puts our Paws up for YOU, as we join BCRF to be the end of breast cancer.  Lilly Pulitzer raises their Paws to thank health care workers, friends, family, those undergoing treatment, the BCRF Investigators working to find better solutions and outcomes, and the thrivers who’s stories and perspectives inspire us. Paws up to each and every one of YOU.  The styles in this collection are cozy, crafted for a soft hand and ease of comfort.  As a direct contribution in support of this Print with Purpose collection, BCRF will receive a $30,000 donation from Lilly Pulitzer.

Lilly Pulitzer speaks to generations of rule-breaking, sun-followers who celebrate the spontaneous bohemian spirit of Lilly Pulitzer. The company’s effortless fashions are truly born from an original. It all happened by accident, when in 1959-ish Lilly (McKim) Pulitzer—a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several Florida citrus groves—needed a project of her own. With Peter’s produce, she opened a juice stand on Via Mizner, just off Worth Avenue in Palm Beach. Lilly Pulitzer’s business was a hit, but squeezing oranges, lemons, limes, and pink grapefruit made a mess of her clothes. Realizing that she needed a juice stand uniform, Lilly asked her dressmaker to design a dress that would camouflage the stains. The result? A comfortable sleeveless shift dress made of bright, colorful printed cotton in pink, green, yellow and orange. Although her customers liked Lilly’s juice, they loved her shift dresses. Soon Lilly was selling more shift dresses than juice, so she decided to stop squeezing and focus on designing and selling her “Lillys.” Lilly Pulitzer became a fashion sensation and a creator of authentic American resort wear as we know it. The brand is celebrating its 60th anniversary year and continues to create authentic printed styles straight from the in-house print design studio. For more brand history and juicy stories, head to




October 2020

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