In honor of Breast Cancer Awareness Month, KnitWell Group, comprised of Ann Taylor, Chico’s, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots and White House Black Market, will return to their successful “Sisterhood of Strength” campaign, with all eight KnitWell brands coming together to support BCRF.
KnitWell Group’s 20 million active customers across the US will have an opportunity to donate at checkout or to purchase a brand specific Cares Card. With each Cares Card purchase, a percentage of the purchase price will be donated directly to BCRF, and customers will receive a discount on their purchase. Select brands, including Haven Well Within, will also be selling products that benefit BCRF.
This year, KnitWell will host an in-store “Pink Day” on Saturday, October 4, with KnitWell matching up to $50,000 in donations made in stores and online.
