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The Power of Pink (Lemonade)

By BCRF | October 12, 2023

The Black & Yellow for Pink Lemonade Stand event held at Acrisure Stadium last weekend raised over $53,000 for life-saving breast cancer research—and set a world record.

Lemonade may not be the most common tailgating beverage, but it was flowing before the Pittsburgh Steelers and Baltimore Ravens game on October 8—and for a good cause. Before kickoff, BCRF and the Pink Lemonade Stand Challenge held the Black & Yellow for Pink Lemonade Stand at Acrisure Stadium in Pittsburgh, PA, to raise funds for lifesaving breast cancer research.

Pro Football Hall of Famer Jerome Bettis and Cindy Citrone, who are both members of BCRF’s Board of Directors, were there to serve pink lemonade. Donations were made to fund the groundbreaking work of the foundation’s investigators. This year BCRF is funding seven researchers right in Pittsburgh.

For Bettis, the event was personal. After his mother was diagnosed with breast cancer, he was deeply motivated to join BCRF and advance its mission to end the devastating disease.  

“Here in Pittsburgh, we are passionate about all things sports, coming together for a great cause, and breaking records, of course,” said Bettis.

That passion was on full display at the event, which raised $53,122 setting a new Guinness World Record for the most money raised at a lemonade stand in 24 hours. The Black & Yellow for Pink Lemonade Stand was generously sponsored by members of the Pittsburgh community such as Citrone 33 Foundation, the Bus Stops Here Foundation, Giant Eagle, Kendra Scott, and many others.

Donations to BCRF support over 250 researchers globally—including the work of Drs. Wendie Berg, Olivera (Olja) J. Finn, Adrian Lee, Steffi Oesterreich, Priya Rastogi, Jonathan Silverstein, and Norman Wolmark at The University of Pittsburgh.

In an innovative collaboration, BCRF joined forces with the University of Pittsburgh to accelerate breast cancer research through the launch of the Global Data Hub, the first-ever centralized database to house information collected by scientists around the world. Dr. Silverstein and his team lead data coordination, ensuring top regulatory and privacy standards while simplifying data access.

To make a donation to the Black & Yellow for Pink Lemonade Stand’s efforts, click here