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Good Things Come In Pairs: BCRF and Rothy’s Team Up to Celebrate Galentine’s Day
The stylish shoe company was inspired by their customers to make an impact on breast cancer research.
Valentine’s Day is just around the corner, but we’re also celebrating an equally important holiday dedicated to female friendship: Galentine’s Day. At BCRF, improving breast cancer outcomes by advancing the world’s most promising research lies at the core of our mission. That’s why we’ve teamed up with our corporate partner Rothy’s to commemorate this special day and highlight the power of a great gal pal. Rothy’s dedication to women’s health has fueled over 400 hours of research.
“Joining BCRF as a partner felt like the perfect fit – we are honored to support a cause that aligns with our commitment to helping women feel strong, comfortable and beautiful," said Kerry Cooper, President & COO of Rothy’s.
Last October, Rothy’s gave customers the opportunity to gift a pair of pink flats to a woman in their lives who had been impacted by breast cancer. The response was overwhelming: 2,200 stories were submitted, and 2,200 women received a pair of the signature flats. To pay tribute to the women who shared their experiences, Rothy’s also chose to support lifesaving research and made a $22,000 donation to BCRF.
"The thousands of stories shared by the loved ones of breast cancer survivors during our Breast Cancer Awareness Month gifting event inspired us to take action in their honor,” said Cooper.
That’s why we’re celebrating the power of female friendship with Rothy’s this Galentine’s Day.
During BCAM, one of these powerful stories Rothy’s received came from two best friends living in Boston. Katie nominated her friend, Meena, who had been in remission from breast cancer for four years. An ICU nurse at Children’s Hospital Boston, Meena remains grateful for the medical team who helped her during treatment.
“From volunteering at her kids’ school to serving on the board of a foundation that provides heart patients and their families with tremendous resources, Meena is always giving back,” said Katie.
“She has a knack for making everyone around her feel special. Gifting a pair of shoes to her is the least I can do!”
In the spirit of Galentine’s Day, we’re proud to join forces with Rothy’s. By celebrating these strong women, we’re shining a light on the powerful role friendship plays for all of those impacted by breast cancer.
To learn more about Rothy’s and to read the stories shared by loved ones of breast cancer survivors, click here.