Support lifesaving breast cancer research—your way
Creating a fundraising page is one of the most impactful ways you can support the Breast Cancer Research Foundation (BCRF). Whether you’re running a marathon, hosting a bake sale, or rallying your workplace to honor a colleague, your fundraising efforts help drive critical research that brings us closer to ending breast cancer in our lifetime.
Online fundraising makes it easier to inspire action and reach donors from anywhere. A well-crafted fundraising website not only helps you manage donations securely, but it also tells your story, builds trust, and invites your community to be part of something bigger.
Dive in to explore how to create a donation page that motivates giving. You’ll learn how to set up your page through BCRF’s secure and free-to-use platform, personalize your message, share your campaign widely, and easily accept donations.
Why create a fundraising page?
A dedicated fundraising page is more than just a place to collect donations—it’s your central hub for inspiring action and bringing people together.
With a personalized page, you can:
- Increase your visibility: Reach friends, family, coworkers, and supporters far and wide.
- Build trust: Clearly show where donations go. BCRF is the highest-rated breast cancer research organization in the U.S.
- Track your progress: Monitor real-time donations and celebrate milestones with your supporters.
Make giving easy: Accept secure online payments through a credit card, PayPal, Venmo, mobile wallets like Apple Pay, and more.
Step-by-step guide to setting up your fundraising page
Creating your page is quick, simple, and impactful—a significant first step in your fundraising strategy. Whether planning fundraising events, launching a personal campaign, or organizing a team effort, these steps will walk you through everything you need to know to build a page that drives donor engagement.
Visit our fundraising toolkit to learn how to get started using BCRF’s secure platform. This platform supports impactful fundraising events and online campaigns, helping you easily track progress and connect with your supporters.
2. Set up your page
Give your fundraiser a memorable name, set a realistic fundraising goal, and upload a profile photo or image from your event. These visual and goal-oriented elements are the foundation of strong campaign content that builds trust and keeps your community informed and inspired.
3. Personalize your story
Share why this cause matters to you. Whether you’re honoring a loved one, celebrating survivorship and thrivership, or simply passionate about making a difference, a personal story resonates deeply with potential donors.
The following preview from our toolkit shows just how simple and impactful it can be to get started.
With just three quick steps—create your free page, personalize it, and spread the word—you can launch a beautifully designed, secure fundraising campaign. Your personalized page becomes a hub for storytelling, donor engagement, and real-time tracking of your progress.
4. Set a goal
Set a fundraising goal that reflects the impact of your efforts to make your campaign’s purpose clear. Whether it’s funding a full day or week of research, goals help your supporters see the direct difference their donations make.
Not sure what goal to set? Here are examples of how your fundraiser can directly support BCRF-funded research:
You could also consider a goal that reflects a number that has special significance, such as the number of days you’ve been cancer-free or the number of miles you’ll bike.
Choose a fundraising goal that resonates with you and share it with your community. Real numbers help supporters see the power of their donation.
Best practices for a successful donation page
To help your fundraising page stand out and drive support, follow these best practices to boost visibility, build trust, and inspire action:
1. Tell Your Story
Share a heartfelt explanation of why you’re fundraising. Whether you’re honoring a loved one through memorial donations, celebrating a cancer milestone, or just wanting to support cutting-edge research, your “why” creates an emotional connection that inspires others to give.
2. Use Engaging Photos
Upload meaningful images of yourself, your loved one, or something related to your event. Strong visuals add authenticity and humanity to your story, helping supporters feel more connected to your cause.
3. Include a Clear Call to Action (CTA)
Use direct, action-oriented phrases like “Donate Today,” “Join My Mission,” or “Support Breast Cancer Research.” A clear CTA tells supporters exactly how they can help.
4. Keep It Simple and Transparent
Make it easy for people to understand how to donate and where their money is going. Keep your messaging concise and focused on impact. Emphasize that the money raised will help fund lifesaving research through BCRF. You can also copy and paste any of the messages below to include on your page:
- BCRF is the highest-rated breast cancer research organization in the country.
- BCRF is the largest private funder of breast cancer research—and metastatic breast cancer research—in the U.S.
- BCRF investigators have been behind every major breakthrough in breast cancer research since the organization was founded.
5. Share Widely
The success of your campaign depends on how many people you reach. Use email, text, and social media posts to share your page, celebrate milestones, and thank donors. A consistent online presence helps spread awareness and brings new supporters into your network.
Donation page examples that inspire
Need inspiration? Successful fundraisers often share a few key traits that help build trust and drive donations:
- A strong personal story: Fundraisers that share their connection to breast cancer—whether through personal experience or in honor of a loved one—create a powerful emotional bond with supporters.
- Clear visuals: High-quality images add warmth and authenticity, helping visitors connect with your mission instantly.
- Shareability: Easy-to-copy links and compelling updates keep momentum going and encourage broader participation.
Looking for inspiration? Here are just a few examples of BCRF supporters who have gone above and beyond to fund critical research:
Feinberg Fund for HER2 Research
Created in honor of Jennifer Feinberg, who is living with metastatic breast cancer, the Feinberg Fund for HER2 Research reflects the power of one family’s commitment to advancing research. By sharing Jennifer’s story and rallying their community, Jennifer and her family have raised significant funds to accelerate progress in metastatic breast cancer research.
From honoring loved ones to hosting community events, these individuals show how personal passion and a clear message can drive incredible results.
Many of our most impactful fundraisers started with a simple idea. From bike rides and bake sales to talent shows and memorial events, people raise funds creatively and meaningfully. Explore breast cancer awareness ideas that align with your interests and build a page that reflects your passion and purpose.
How to accept donations online
Whether your fundraiser is virtual, in-person, or hybrid, here are easy and secure ways to collect donations:
Fundraising platforms
Set up your free page through our platform. This system offers trusted, secure donation processing and easy online tools for sharing your page.
Social media fundraisers
Use platforms like Facebook or Instagram to promote your web fundraising campaign. Share your BCRF fundraising page link directly in posts and stories.
Venmo, PayPal & mobile wallets
Accept personal donations via Venmo or Cash App, then submit the total to your BCRF page using a credit/debit card. BCRF’s platform also accepts PayPal, Apple Pay, and more.
Cash & checks
If you receive checks or cash, you can:
- If the check is made out to you personally, convert them into an online donation on your BCRF page by donating in that amount.
- If the check is made out to BCRF, mail checks to BCRF’s office, noting your fundraiser name in the memo line.
Support progress in breast cancer research with BCRF
Every dollar you raise helps power breakthrough research in breast cancer treatment, diagnosis, prevention, metastasis, and survivorship. Thanks to supporters like you, BCRF is funding over 260 scientists across 16 countries—and we’re just getting started.
Your fundraising efforts fuel critical research and encourage supporters in your community to take action and rally around a shared mission. You can turn your passion into meaningful fundraising success with the right tools and support.
Together, we can accelerate discoveries and save lives. Start your fundraising journey today and help us be the end of breast cancer.Get inspiration from other Breast Cancer Research Foundation campaigns to start your fundraiser, and join us in making a difference.
FAQs about creating a fundraising page
Start by creating your page using BCRF’s fundraising platform. Design it with a clear message, visuals, and a personal story. The platform will automatically handle payment processing, so there’s no need to set up secure payment options yourself.
The easiest way to accept donations is through BCRF’s fundraising platform. You can share your donation page link via social media, text, or email, and your supporters can donate directly to BCRF—no need to set up any payment systems yourself. The platform securely processes all payment information, giving you and your donors peace of mind.
You can create your fundraising page directly through BCRF’s platform. Simply share your story, add meaningful photos or videos, and set a fundraising goal. Once your page is live, you can spread the word through email and social media to encourage donations. Donors can easily contribute directly to BCRF through your page.
Our team is here to help you at any step. We’d love to support your ideas, answer your questions, and celebrate your impact.
