BCRF has proudly partnered with Brillo since 2010. Throughout the year, Brillo harnesses the power of its brand, customers, communities, and employees to support the brightest minds in science by donating $0.05 per purchase on their line of Pink Brillo Steel Wool Soap Pads and Estracell Sponges up to $50,000. Last year, Brillo enabled 500 hours of lifesaving research by donating $25,000.
IN MEMORIAM: BCRF remembers its greatest champion—Leonard A. Lauder. 
Brillo (Armaly Brands)
Partner Since 2010
Total Contribution
$ 629,840
Hours of Research Funded
+ 12,597
About the Program
About Brillo
Walled Lake, Michigan-based Armaly Brands (www.armalybrands.com) is the manufacturer and marketer of consumer and commercial-grade sponges and cleaning products including industry leading brands Brillo® and Brillo® Estracell®. Founded in 1908 in the Bahamas as a worldwide producer of natural sponges, Armaly Brands has a long history of innovation in sponge technology. Armaly introduced Armaly ProPlus® polyester sponges and Estracell® More Sanitary Sponges in the 60s and America’s #1 selling driveway wash sponge AutoShow® brand SoftGrip™ in the 90’s. In 2010, Armaly Brands acquired the world’s most recognized cleaning brand, Brillo. Brillo Estracell products are the choice of more than two thirds of consumer and professional buyers who prefer polyester sponges. Brillo Estracell sponges…More Sanitary!
Support research with a legacy gift. Sample, non-binding bequest language:
I give to the Breast Cancer Research Foundation, located in New York, NY, federal tax identification number 13-3727250, ________% of my total estate (or $_____).
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Breast Cancer Research Foundation
28 West 44th Street, Suite 609, New York, NY 10036
General Office: 646-497-2600 | Toll Free: 1-866-346-3228
bcrf@bcrf.org | BCRF is a 501 (c)(3) | EIN: 13-3727250