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Brillo (Armaly Brands)


Walled Lake, Michigan-based Armaly Brands ( is the manufacturer and marketer of consumer and commercial-grade sponges and cleaning products including industry leading brands Brillo® and Brillo® Estracell®. Founded in 1908 in the Bahamas as a worldwide producer of natural sponges, Armaly Brands has a long history of innovation in sponge technology. Armaly introduced Armaly ProPlus® polyester sponges and Estracell® More Sanitary Sponges in the 60s and America's #1 selling driveway wash sponge AutoShow® brand SoftGrip™ in the 90's. In 2010, Armaly Brands acquired the world's most recognized cleaning brand, Brillo. Brillo Estracell products are the choice of more than two thirds of consumer and professional buyers who prefer polyester sponges. Brillo Estracell sponges…More Sanitary!

BCRF is proud to partner with Brillo on their line of Pink Brillo Steel Wool Soap Pads and Estracell Sponges. $0.05 per purchase, up to $50,000, will support our mission and fuel lifesaving research.

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