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Partner Since 2022

Total Contribution

$ 195,915

Hours of Research Funded

+ 3,918

About the Program

BCRF welcomed Madewell to the partnerships family in 2022. The brand designed a line of products with a pink motif to benefit BCRF, including men’s, women’s, and gender-neutral items, with 50% of the purchase price of each item being donated to fuel groundbreaking research. With nearly $200,000 funded to date, Madewell brings BCRF’s impact to life by spreading the message of our mission, supporting the breast cancer community, and committing critical funds that help save lives and improve outcomes.


About Madewell

Simply put, we make great jeans. We also focus on all things you wear with denim, like timeless leather jackets, keep-forever bags, slouchy jeans and compliment worthy shoes. The brand leads the denim industry on innovation, fit, and quality — from fabric technology to unparalleled fit experts and premium denim mill partnerships; it all comes together with the latest in trend and styling advice through in-house experts. Together the team creates a community that fosters inclusivity and loyalty through its Madewell Insider program and pioneers digital and omnichannel innovation – turning its customers into advocates.