3X MATCH: Triple your impact on lifesaving research for Giving Tuesday.

Vineyard Vines

Total Contribution

$ 103,212

Hours of Research Funded

+ 2,064

About the Program

From September 1 through December 31, Vineyard Vines is proud to support BCRF by donating 10% of the purchase price from their specially designed BCRF products.

On Saturday, October 4, 2025, they’ll also host a fleet-wide Pink Lemonade Day in partnership with the Pink Lemonade Stand Challenge, donating 10% of all in-store sales (excluding taxes and shipping) at participating stores to help advance lifesaving research.

Vineyard Vines has pledged a minimum donation of $40,000 to BCRF in 2025—ensuring meaningful impact beyond the register.

About Vineyard Vines

A company best known for its smiling pink whale logo, vineyard vines was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over 100 freestanding stores.

Shop Pink Products

Limited-Edition Breast Cancer Awareness Geo Printed Tie $85.00

Breast Cancer Awareness Ribbon Whale Long-Sleeve Pocket Tee $49.50

Women’s Breast Cancer Awareness Ribbon Whale Long-Sleeve Pocket Tee $49.50

Support research with a legacy gift. Sample, non-binding bequest language:

I give to the Breast Cancer Research Foundation, located in New York, NY, federal tax identification number 13-3727250, ________% of my total estate (or $_____).

Learn More

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