Nationwide Volunteers Raise $3 Million for Breast Cancer Research Through Play for P.I.N.K.
By BCRF | March 3, 2021
By BCRF | March 3, 2021
Play for P.I.N.K. (PFP) recently donated $3 million to BCRF. Despite a global pandemic that cancelled more than a third of the organization’s annual events from coast to coast, PFP volunteers rose to the challenge. At golf and tennis clubs across the nation, volunteers found new and safe ways to continue raising funds for research.
Through safe and socially distant tournaments, online fundraising, and virtual events, volunteers forged ahead. PFP has raised more than $65 million for research since the organization was founded over 20 years ago. PFP currently funds 24 BCRF-supported researchers studying the entire spectrum of breast cancer research.
PFP support is essential to advancing BCRF’s mission. “If not for this support, we would not have had the resources to develop a novel targeted therapy for treating breast cancer metastasis that is now being readied for use in the clinic,” said BCRF investigator Dr. Robert Benezra.
“Each year, I am astounded by the volunteer leadership that donate their time, energy, and funds to raise money for research,” said Laura Lassman, PFP’s president and founder. “Collectively, we have raised millions—undoubtedly saving lives and improving outcomes. I am so proud of all we’ve accomplished and look forward to continuing this critical work.”
Lassman started Play for P.I.N.K. (Prevention, Immediate diagnosis, New technology, Knowledge) as a one-time golf tournament in New Jersey to fund breast cancer research. Inspired by her close friend who was diagnosed with the disease, Laura rallied her local country club to raise funds and her community was tremendously supportive.
After Laura was introduced to BCRF Founder Evelyn H. Lauder, PFP named BCRF as its sole beneficiary. Thanks to its title sponsor, The Estée Lauder Companies’ Breast Cancer Campaign, PFP donates 100 percent of funds raised directly to BCRF. Each year, PFP empowers 30,000 volunteers from across the country to host hundreds of lifestyle and sporting events to advance breast cancer research. PFP is BCRF’s single largest independent donor.
For club participants:
For events taking place with restrictions:
To learn more about PFP or to organize an event, visit playforpink.org.
When you give to BCRF, you're funding critical hours in the lab. More time for research means longer, healthier lives for the ones we love.