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Play for P.I.N.K.

We are proud to partner with volunteer-driven organizations that share our mission. They help us broaden the BCRF family so that, together, we can fuel the research to finish the fight against breast cancer.

Play for P.I.N.K. (Prevention, Immediate Diagnosis, New Technology and Knowledge) is a grassroots organization that uses lifestyle and sporting events to raise funds for breast cancer research. As PFP’s sole beneficiary, BCRF receives 100 percent of all funds raised.

Every year, an estimated 30,000 devoted women, men, children and families organize Play for P.I.N.K. fundraisers in 30 states across the country. In 2023, PFP volunteers raised $5.75 million to fund 23 research projects. To date, Play for P.I.N.K. has raised more than $80 million for lifesaving research through BCRF.

Interested in getting involved with a Play For P.I.N.K. event or starting your own fundraiser? Visit or contact:

Stephanie Hamburger
Executive Director, Play for P.I.N.K.