With a vision to change the world through healthy hydration, Positive Beverage is partnering with BCRF to contribute to the research and development of a cure for breast cancer. To champion the cause year-round, Positive Beverage has coined the phrase, October 365™, raising the importance of supporting breast cancer research at all moments of the year. To support BCRF, they have launched a special Pink Lemonade with 5-cents from each can sold benefitting BCRF all-year round!