Sergio Andrés Mendoza created Pharaoun to honor the women in his life, and designed his Anaïs ring specifically to raise funds for BCRF.  

 

In his words, "My wife Sarah died in 2017 from metastatic breast cancer, and I do not want to lose anyone else. This ring is my daughter Anaïs’ favorite color, but it also captures my hope that we can prevent all of our daughters from dying from this terrible disease."