The Women’s Cancer Research Fund (WCRF) is a program of the Breast Cancer Research Foundation. Based in Los Angeles, the WCRF mobilizes the influential entertainment community to raise critical funds to support cancer research, and the exciting new collaboration with BCRF will allow WCRF’s impact to go further in its ability to fast-track more effective approaches to the study and early diagnosis of women’s cancers. WCRF is honored to collaborate with BCRF and work under their powerful umbrella, and hope you will join them in taking this historic step to unite with a singular mission of funding the best and most innovative cancer research worldwide.

WCRF was started as a way to give back in honor of mothers, sisters, and friends. All of the founders have been impacted by cancer, either having supported a friend or family member as they underwent treatment, or having dealt with their own diagnosis and recovery. In 1997, Renette Ezralow and co-founder Marion Laurie toured the MD Anderson Cancer Center with Dr. Lawrence Platt, and began plans to form an organization that would support cancer research initiatives. When Renette passed away from ovarian cancer, her daughter-in-law and co-founder Quinn Ezralow felt a strong passion to continue her fight, and brought in her friends and connections to help raise funds to find a cure. Co-founder Jamie Tisch remembers “When we first started, we decided to have a party and raise money. We didn’t realize the response would be so positive from people who wanted to give. After a few parties, we became known as the hot ticket, and had an opportunity to raise more and more.” 

From these grassroots origins grew WCRF’s flagship fundraising event, “An Unforgettable Evening”. Founding supporter Natalie Cole, who passed away in 2015, would sing “Unforgettable” each year, and other major musical acts, from Beyoncé to Taylor Swift to Rihanna, have performed incredible sets at the event. The event also gives honorees a chance to share heartfelt acceptance speeches in memory of the loved ones they have lost to cancer, including Courtney Cox, who spoke of her friend Mary, Gwyneth Paltrow on her beloved father, and Martin Short, who shared remembrances of his wife of 30 years, Nancy Dolman; WCRF and the Keck School of Medicine at USC went on to create the Nancy Short Lecture series in her honor. The annual event brings together an incredible array of supporters and has helped raise millions for cancer research.

The Women's Cancer Research Fund is proud to partner with Athletic Propulsion Labs (APL), Third Love x Kit Undergarments, Sézane, and Senreve to fuel critical breast cancer research. 


Athletic Propulsion Labs (ALP)

Athletic Propulsion Labs® is proud to once again partner with the Women’s Cancer Research Fund, a Breast Cancer Research Foundation Program (BCRF). For 2021, APL® is releasing a Limited-Edition colorway of the APL TechLoom Bliss Running Shoe in Fusion Pink/ White for women and men for Breast Cancer Awareness month. Special detailing includes a stunning heel pull-tab which is specially constructed using a Fusion Pink satin material to mimic a ribbon – all in support of Breast Cancer Awareness Month.

APL has made a minimum commitment of $10,000 and will donate 20% of the sales price for each pair of the APL Women’s and Men’s TechLoom Bliss (Fusion Pink/White) which will be sold from October 2021 throughout the year to benefit the Women’s Cancer Research Fund, a Breast Cancer Research Foundation Program.

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Third Love x Kit Undergarments (ALP)

Third Love x Kit Undergarments is partnering for a breast cancer awareness month initiative with the Women’s Cancer Research Fund this October. ThirdLove x Kit Undergarments are raising funds through their #Kitstokickcancer Collection as well as a social media campaign.

ThirdLove x Kit Undergarments has made a minimum commitment of $10,000 with a maximum donation of $40,000. ThirdLove x Kit Undergarments is donating 15% of the purchase price of the #kitstokickcancer collection to the Women’s Cancer Research Fund, a program of the Breast Cancer Research Foundation, from October 1, 2021 to October 31, 2021. ThirdLove x Kit Undergarments is also donating $10 for each social media selfie with a customer wearing their Undergarments and tagging #kitstokickcancer @thirdlove and @kitundergarments.

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Sézane is supporting pioneering research and raising awareness for breast cancer this fall through their Pink Creation Collection. The first item, launched September 1st, the Conrad T-Shirt is available all year round as part of the Pink Creation Collection. You can add a name, a date, or a word that encapsulates a beautiful memory… make your new Conrad t-shirt truly unique with complimentary embroidery. The embroidery is done with a red thread and is Max 10 characters. Additional pink creation products will be announced the first Wednesday of every month through 2021.

Sézane has made a minimum commitment of $10,000 with 100% of the proceeds from the pink Conrad t-shirt sold in the US will be donated to the Women’s Cancer Research Fund, a program of the Breast Cancer Research Foundation. In addition, on the first Wednesday of every month (Sept 1 - Dec 1, 2021) 10% of all denim sales will also benefit the Women’s Cancer Research Fund.

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Women’s Cancer Research Foundation Leadership



Kate Capshaw


Kelly Chapman Meyer


Anne Douglas


Quinn Ezralow


Marion Laurie


Jamie Tisch


Rita Wilson




Natalie Cole, in memoriam
Renette Ezralow, in memoriam