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Play for P.I.N.K. Donates $4.75 Million to BCRF

By BCRF | January 14, 2019

The volunteer-driven organization makes another landmark gift to advance research.

Play for P.I.N.K. (PFP) is the single largest independent donor to BCRF. The organization empowers 30,000 volunteers from across the country to host hundreds of lifestyle and sporting events to advance breast cancer research.

This past year, PFP donated $4.75 million to BCRF bringing their cumulative total to $57.5 million since the organization was founded over 20 years ago. 

“We continue to be amazed by the outstanding dedication of our community,” said Play for P.I.N.K. President and Founder Laura Lassman. “Raising significant funds for research is critical to ensure more breakthroughs are made.”

Laura Lassman started Play for P.I.N.K. as a one-time golf tournament in New Jersey to fund breast cancer research. The idea was inspired by her close friend who was diagnosed with breast cancer. Laura rallied her local country club to raise funds – and her community was tremendously supportive.

When Laura was introduced to BCRF Founder Evelyn H. Lauder, the organization named BCRF as their sole beneficiary.  Thanks to its Title Sponsor, The Estée Lauder Companies’ Breast Cancer Campaign, Play for P.I.N.K. donates 100% of its proceeds directly to the Foundation.

“We’re astounded by Play for P.I.N.K.’s continued support which is critical to BCRF’s grant-making capability,” said BCRF President Myra Biblowit. “We’re extremely proud of our partnership and indebted to everyone involved for their incredible work.”

Thanks to this devoted community comprised of best friends, country clubs and school groups, progress has been made in breast cancer research.

The organization currently supports 26 researchers, which will grow in the coming year thanks to their recent donation. Scientific advances made possible in part by PFP brings us closer to a world filled with improved outcomes and saved lives.

“If not for BCRF/PFP support, we would not have been able to obtain NCI-funding for the WHI Cancer Survivor Cohort, a unique resource for studying recurrence and late effects of treatment,” said PFP-supported researcher Dr. Electra Paskett. “This is a benefit for all breast cancer survivors.”

To learn how you can start a Play for P.I.N.K., visit