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7 Breast Cancer Awareness Month Ideas to Help Fundraisers Make an Impact

Get creative to support research and promote breast cancer awareness this October

Breast Cancer Awareness Month is an opportunity for thrivers and loved ones to celebrate friendship and family. It’s a month for promoting breast cancer awareness and the importance of early detection and prevention. It’s also a critical month to galvanize communities around the world—bringing the disease front and center to our collective attention.

But for far too many people, Breast Cancer Awareness Month is also a painful reminder of the more than 42,000 U.S. women and men we still lose—almost entirely to metastatic disease—each year. It’s a call to action to fund more lifesaving research, this year especially. Even as we navigate the COVID-19 pandemic, women and men are still hearing the words, “You have breast cancer.”

It’s because of our supporters’ efforts and time that BCRF is able to fund the brightest minds in research and make an impact all year long. Though events will continue to look different this fall, there are still innovative ways to raise money for breast cancer research. If you are looking for inspiration, start with these seven Breast Cancer Awareness Month ideas for fundraisers.

DIY a race. Many organized races and fitness events are being held virtually, so you can still sign up and participate. Or opt to create your own personal challenge to fundraise for research this Breast Cancer Awareness Month. Walk, run, ride, or swim a specific distance and reach out to your family and friends to support your goal. Is your local gym streaming virtual classes or hosting them with proper social distance? Ask a manager if the gym would host a special fundraising class. Ask individuals to make a donation in order to join.

RELATED: Team BCRF Runner Completes Her Own Race After Canceled Half Marathon

Embrace milestones. Ask for donations on your birthday, wedding day, or on a special anniversary. Though many of us still aren’t able to see our friends and family as much or as closely as we want, collecting donations for a good cause can be a great way to feel connected from afar.

Game for research. Online gaming and livestreaming are perfect socially distant activities since they can be done from the comfort of home. Consider hosting a charity stream on Twitch (Tiltify or Softgiving allow you to collect donations) to support BCRF’s research and breast cancer awareness—all while having fun. Visit our gaming page for resources and tips for hosting a successful stream. If you’re more of a traditional game night fan, pick an online board game like Monopoly, Scrabble, or Settlers of Catan, and recruit some friends to play after they make a donation.

Go virtual. We have all become accustomed to seeing in-person events shift to online formats. You can do this with your fundraiser, too. Video platforms including Facebook Live, YouTube Live, and Zoom make it easy to bring your community together online. While it may take a little reimagining of what you might normally do, there are many ways to engage your supporters from home. You might host a virtual movie night, create a friendly online competition like trivia, or ask a local singer or band to give a virtual performance.

RELATED: Pink Lemonade Stand Challenge Gets Creative to Support Breast Cancer Research

Engage employees and coworkers. For many people, working from home—without water coolers, breakrooms, and cubicles—has made it harder to get to know colleagues. People have found they are even clocking longer hours and not taking lunches or breaks. So, employers are creating opportunities for employees to interact with one another in inclusive, social settings. Employees especially appreciate a culture of philanthropy in the workplace, so consider incorporating your commitment to research this Breast Cancer Awareness Month. Share breast cancer statistics, encourage employees to wear pink to virtual meetings, and start a company fundraising page to leverage in October and beyond.

Harness hobbies for good. Many people have found creative outlets to stay busy while spending more time inside. If you’re knitting or sewing, making jewelry, painting, or doing something else that showcases a talent, offer your homemade treasure in exchange for a donation to your online fundraiser.

Fundraise on Facebook. The world’s largest social media platform has made it very easy for their users to give back to the causes they care about most. As an alternative to BCRF’s fundraising platform, set up a Facebook fundraiser to show your support for BCRF and our research. Just as when you post on Facebook, once you create your Facebook fundraiser, your friends will see your initiative in their newsfeed, allowing them to make a donation and help you hit your goal. Interested in launching your Facebook fundraiser for BCRF? Login to your Facebook account, click “Fundraisers,” and then select “The Breast Cancer Research Foundation” as your nonprofit. Facebook will walk you through a few short steps, and then you are ready to go. One hundred percent of donations made through Facebook come directly to BCRF.

It’s never too soon to start planning a way to creatively fundraise for Breast Cancer Awareness Month. Click here to set up an online fundraising page and launch your initiative. Show your commitment to research by making the first donation, and then share your link with family and friends so everyone knows you are helping to be the end of breast cancer.

Got another creative plan for the fall? No matter how you’re fundraising, keep these general tips in mind:
  • Be personal and authentic with your messaging to show your network why supporting breast cancer research, and in particular BCRF, is so important to you. If you’ve got a personal connection to the cause that you’re comfortable opening up about, share it.
  • Let your friends and family know that a donation of any size makes an impact. A $25 donation will help BCRF fund a half hour of research in one of the labs we support.
  • Say “thank you.” Make the time to thank your donors for their generosity. Especially during these difficult times, going the extra step to acknowledge a loved one’s support will mean a lot. 

If you have any questions or need help organizing your fundraiser, we’re here to assist. Please email

Donate By Check

If you prefer sending a donation by check, you can mail it to:

The Breast Cancer Research Foundation

60 East 56th St., 8th Floor

New York, NY 10022

Other Options

From paying tribute to a loved one to workplace giving, there are a variety of ways to support research.

Learn More