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Breast Cancer Awareness Month

This October, support lifesaving
breast cancer research with BCRF

Every October, communities around the country come together to recognize Breast Cancer Awareness Month, a national campaign that promotes breast cancer awareness, education, screening, fundraising, and more. Breast Cancer Awareness Month is also a time to honor those who have been treated for breast cancer or are living with metastatic breast cancer. And it’s a moment to call attention to the fact that breast cancer is the most commonly diagnosed cancer in women in the U.S., with a woman diagnosed every two minutes.

For BCRF, October is a month to galvanize around our singular mission: funding lifesaving breast cancer research. Below, find ways to support BCRF during this critical moment.

Fundraise for Research

$50 fuels an hour of research in a BCRF-supported lab. Find ideas and resources to start a fundraiser for breast cancer research below.


Launch your fundraiser

Create a fundraising page as an individual or set up a team.

Fundraise for BCRF

Download BCRF's fundraiser toolkit

Find examples, tools, and more to get your fundraiser started and make it a success.

Get toolkit

Get breast cancer fundraising ideas

Don’t already have a fundraiser in mind? Start with these ideas for creative Breast Cancer Awareness Month fundraisers.

Find inspiration

Make a Gift Today

Whether you donate in honor of Breast Cancer Awareness Month or sign up to support BCRF monthly, you’ll help power the world’s most promising research and transform lives.


Other Ways to Support BCRF

From shopping BCRF-supporting brands to following us on social media, there are many ways to back BCRF and keep up-to-date on research.

Shop Pink

When you support BCRF’s partners during Breast Cancer Awareness Month and beyond, you can trust that your purchase funds innovative breast cancer research.

Learn more

Sign Up for Emails

Get the latest breast cancer research news, uplifting stories, and more in your inbox.

Join the list

Catch Up on Breast Cancer News

Read breast cancer news and educational content on The Progress Report, BCRF’s blog.

Read the blog

Connect on Social

Find BCRF on all the major platforms for inspiring content, research news, and more.


Spread the Word

Show your commitment to BCRF on social media: Share our videos and graphics and use the hashtag #ResearchIsTheReason.

Post on social

Discover Our Impact

Dive into our timeline of breast cancer breakthroughs from BCRF investigators and others.

Learn more

More About Breast Cancer Awareness Month

Breast Cancer Awareness Month as we know it began to take shape in the mid-1980s as a campaign to encourage mammography. In 1993, the late Evelyn H. Lauder founded BCRF with her friend and pioneering breast cancer oncologist and researcher Dr. Larry Norton. At the time, breast cancer awareness, screening, treatment, and research was nascent. Mrs. Lauder recognized that real progress against breast cancer would only happen through research, which needed robust support.

Together, Mrs. Lauder and Dr. Norton envisioned a new nonprofit that was uniquely dedicated to research. Three decades later, BCRF remains steadfastly focused on the same mission and stands as the largest private funder of breast cancer research—and metastatic/stage 4 breast cancer research—in the world.

Since our founding, BCRF investigators have been involved in every major breakthrough in breast cancer research, and we’ve pushed the field forward, faster. Research is the reason that breast cancer mortality has declined by 43 percent since 1989, that early-stage survival rates are the highest they’ve ever been, and that there are more than four million people alive today who are thriving after hearing the words, “You have breast cancer.”

BCRF recognizes that Breast Cancer Awareness Month means different things to different people—and that, especially for the metastatic breast cancer community and people who are in treatment, it can be a difficult time. Breast Cancer Awareness Month is a reminder, too, that we lose more than 40,000 people to the disease each year, and many are waiting on research to deliver advancements in detection and care.

That’s why breast cancer patients, thrivers, and their loved ones are at the center of BCRF’s mission in October—and every day of the year. This Breast Cancer Awareness Month, help us save lives by uniting around transformative research.