Get creative to support research and promote breast cancer awareness this October

Breast Cancer Awareness Month is an opportunity for thrivers and loved ones to celebrate friendship and family. It’s a month for promoting breast cancer awareness and the importance of research, early detection, and prevention. It’s also a critical month to galvanize communities around the world—bringing the disease front and center to our collective attention.

But for far too many people, Breast Cancer Awareness Month is also a painful reminder of the more than 42,000 U.S. women and men we will lose—almost entirely to metastatic disease—each year. It’s a call to action to fund more research to save lives and improve outcomes.

It’s thanks to our supporters’ efforts that BCRF can fund the brightest minds in research and make an impact all year long. There are tons of innovative ways to raise money for breast cancer research. If you are looking for inspiration, start with these seven Breast Cancer Awareness Month ideas for fundraisers.

Go the distance. Many organized races and fitness events are taking place in person again or have introduced a hybrid approach. Find a local race to participate in or create your own personal challenge to fundraise for research this Breast Cancer Awareness Month. Walk, run, ride, or swim a specific distance and reach out to your family and friends to support your goal. Is your local gym hosting fitness classes, in person or virtually? Ask a manager if the gym would host a special fundraising class. Ask individuals to donate in order to join.

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Embrace milestones. Ask for donations on your birthday, wedding day, or a special anniversary. If you're bringing friends and family together, give your celebration additional meaning by collecting donations for a good cause.

Game for research. Online gaming and livestreaming have become increasingly popular over the last few years. Consider hosting a charity stream on Twitch (Tiltify or Softgiving allow you to collect donations) to support BCRF’s research and breast cancer awareness—all while having fun. Visit our gaming page for resources and tips for hosting a successful stream. If you’re more of a traditional gamer, host a game night, or pick an online board game like Monopoly, Scrabble, or Settlers of Catan, and recruit some friends to play after they make a donation.

Go virtual. We have all become accustomed to seeing in-person events shift to online formats. You can do this with your breast cancer fundraiser, too. Video platforms including Facebook Live, YouTube Live, and Zoom make it easy to bring your community together online, especially if your friends and family live in different places. While it may take a little reimagining of what you might normally do, there are many ways to engage your supporters from home. You might host a virtual movie night, create a friendly online competition like trivia, or ask a local singer or band to give a virtual performance.

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Engage employees and coworkers. For many people, working from home—without water coolers, breakrooms, and cubicles—has made it harder to get to know colleagues. It's a great time to re-engage with your colleagues and get to know one another better. Employees especially appreciate a culture of philanthropy in the workplace, so consider incorporating your commitment to research this Breast Cancer Awareness Month. Share breast cancer statistics, encourage employees to wear pink to the office or in virtual meetings, and start a company fundraising page to leverage in October and beyond.

Harness hobbies for good. Many people tapped into their creative side and have found or rediscovered creative outlets in recent years. If you’re knitting or sewing, making jewelry, painting, or doing something else that showcases a talent, offer your homemade treasure in exchange for a donation to your online breast cancer fundraiser.

Fundraise on Facebook and Instagram. Social media platforms have made it very easy for their users to give back to the causes they care about most. As an alternative to BCRF’s fundraising platform, set up a Facebook or Instagram fundraiser to show your support for BCRF and our research. Just as when you post on either platform, once you create your fundraiser, your friends will see your initiative in their feed, allowing them to make a donation and help you hit your goal. Click here to explore the many opportunities to support BCRF through Facebook and Instagram.

It’s never too soon to make plans to try one of these Breast Cancer Awareness Month ideas or come up with your own. Click here to set up an online fundraising page and launch your initiative. Show your commitment to research by making the first donation, and then share your link with family and friends so everyone knows you are helping to be the end of breast cancer.

Got another creative plan for the fall? No matter how you’re fundraising, keep these general tips in mind:

  • Be personal and authentic with your messaging to show your network why supporting breast cancer research, and in particular BCRF, is so important to you. If you’ve got a personal connection to the cause that you’re comfortable opening up about, share it.
  • Let your friends and family know that a donation of any size makes an impact. A $25 donation will help BCRF fund a half hour of research in one of the labs we support.
  • Say “thank you.” Make the time to thank your donors for their generosity. Especially during these difficult times, going the extra step to acknowledge a loved one’s support will mean a lot. 

If you have any questions or need help organizing your breast cancer fundraiser, we’re here to assist. Please email

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