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BCRF has been proud to partner with Ouidad since 2004! This year, Ouidad is supporting BCRF through a special October program, where the brand will donate $1 for every product sold online between October 1 and October 31, up to $50,000. The brand also collections donations for BCRF at register. To-date, Ouidad has well over $550,000, funding more than 11,000 hours of research. 

Ouidad is the original curl expert with one iconic idea — let curls be curls. For over 30 years, Ouidad has perfected a unique customized approach for each curl type—Loose, Classic, Tight, and Kinky curls. The Ouidad philosophy knows curls inside and out. The brand has sourced the most sophisticated ingredients to create the ideal, targeted formulas for every curl type, in every condition. Ouidad certified salons and flagship locations are staffed by the most skilled curl experts in the industry, trained in Ouidad's trademarked cutting and styling techniques. Others may talk to curls, but only Ouidad speaks their language.

Partner Since


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