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BCRF has been proud to partner with Ouidad and Peter Wise and Curls for a Cure since 2004! This year, their Curls for a Cure is supporting BCRF with “Cut-a-Thons” and “Curls Night Out” fundraising events throughout the OUIDAD certified salon network. To-date, Ouidad has donated well over $550,000, funding more than 11,000 hours of research. 

Ouidad is the original curl expert with one iconic idea — let curls be curls. For over 30 years, Ouidad has perfected a unique customized approach for each curl type—Loose, Classic, Tight, and Kinky curls. The Ouidad philosophy knows curls inside and out. The brand has sourced the most sophisticated ingredients to create the ideal, targeted formulas for every curl type, in every condition. Ouidad certified salons and flagship locations are staffed by the most skilled curl experts in the industry, trained in Ouidad's trademarked cutting and styling techniques. Others may talk to curls, but only Ouidad speaks their language.

Partner Since


Total Contribution